To set up a Google Blogger Blog, just follow these three easy steps:
Step 1 – Create an account
If you have a Gmail email account,
this is more or less done for you. It is a simple case of connecting
your current G+ profile with blogger. If you do not have a Gmail
account, the steps are simple and straightforward – Input your name, a
connected email address and a password.
Step 2 – Name your blog
You can assign your blog any name at all. You can also create other
blogs and have them linked to one account. You can have a separate
business and personal blogs, but have them all in one convenient place.
Step 3 – Choose a template
You may feel the number of templates options is limited but, as you blog
grows, you'll more than likely realise that simplicity is no barrier to
grabbing a broad audience. However, the one factor that many people
enjoy about Blogger is that despite its simplicity, it still has an
impact online - unusual in today's crowded web space.
Posting on Google Blogger
Once you have completed the above three steps you can begin posting.
Blogger uses a WYSIWYG editor (What You See Is What You Get). On one
hand, you may have been expecting something more complex but for many
people, this simple approach works well. You create the post, format it
and post it.
If you feel you need more formatting options, you can use Google Docs to
post to your Blogger account, using advanced editing with HTML.
You can also configure your Blogger with a secret email address so that
you can email completed blog posts to your blog. If you are not always
at your desk, you can make quick updates and so on via your smartphone
or tablet too.
It may be simple, but Blogger boasts a range of features:
Pictures and graphics – You can upload photos from your desktop to your
blog, choose a basic layout for them, and easily select the perfect
size.
Video – Adding YouTube clips is also a possibility, and it's quite straightforward to embed these in.
There are lots of new features being added all the time, such as being
able to directly load photos from your mobile too - despite being free
to use, it's constantly evolving.
Making money with Google Blogger
As mentioned previously, blogging can provide a good way to sell your
products without the expense and maintenance required by a full
ecommerce website. If you want to create a standout ecommerce site with
Google Blogger, we recommend taking the following steps:
Find the right template
Blogger offers hundreds of templates, so once you feel more comfortable
you should explore those available and try to find one that evokes the
right look and feel for your eCommerce store.
Describe your products
More than likely this will be your first blog post – a description of your products, including photos. You can even embed a YouTube video
if you wish. You may need to update these listings with new posts from
time to time, or you may want to add a permalink to the post on your
blog’s header menu.
Integrate PayPal
PayPal is one of the world’s most widely used payment systems and so you
are missing out on an uncountable amount of business if it is not
integrated with your eCommerce Blogger site.
It is actually very straightforward to integrate PayPal into Google
Blogger. Once you have signed in to your PayPal account, you need to
navigate to My Selling Tools – Selling Online – Update – Selling
Preferences – Create New Button. This will create the HTML code
required, and you can then simply copy and paste the code into your web
page.
Make use of Google AdSense
Although Blogger is not the only platform to offer this, there is a
possibility of creating income from your blog with the use of Google
AdSense ads. The amount you earn depends on your subject matter as well
as the popularity of your blog. Clearly, creating a blog that has
frequent visitors, with fresh content posted regularly will make an
impact on how much earning potential the blog has.
With your Blogger account, you will see a link to AdSense. You are not
automatically subscribed – you can avoid the adverts if you like.
The ads appear down the side of your blog, or in another prominent place
depending on your template. That said, they do not obscure or impinge
on your content.
Creating and placing AdSense adverts is not complex, and with varying
degrees of success, it can be a simple way of creating some very
appealing extra revenue. There are examples of popular blogs that make
around $500 a month from AdSense adverts. Or, you may be happy with a
few extra pounds here and there!
Promote, promote, promote!
As you have set up your free ecommerce site using Google Blogger, what
better way to promote your products than with free social media
networking sites? Facebook, Twitter, Pinterest and Google+ can all play a part in your online success, and regular exposure of products on these sites may also help you move up the search engine rankings.
Final Summary
If you want to blog for revenue, there are other ways of making better
money, and faster, such as buying your own web space and customising
adverts that way. If, however, you are looking for a simple, effective
blogging platform that could bring you and your business much-needed
exposure, then Blogger could be perfect for you.
Next Steps
If you’re looking to start up an eCommerce blog then why not talk to one
of Expert Market’s approved suppliers. By putting your info in the form
at the top of the page, we can match you with the companies best able
to meet your needs. Here I can help you in this issue either free or
premium. Get in touch.
No comments:
Post a Comment